Innisbrook Event Has a Sponsor. Hoorah.

Just kidding of course, but the sponsorship happens to be just who was reported weeks ago by TBO.com, then kind of leaked by Tim Finchem at the Players Championship. And how apropos, it is Transitions Optical.

The Florida-based eyewear and lens company is taking over for PODS, which opted out of its sponsorship after the conclusion of the March event, won by Sean O'Hair.

Transitions will take over for four years, through the conclusion of the PGA Tour's network television contract.