Friday, January 18, 2008

Golfweek Fallout Begins

The PGA Tour is not kidding when they say that they are outraged by Golfweek's noose cover. They are going to hit Golfweek where it hurts - the wallet. From Steve Elling:

Jack Peter, an official with the PGA Tour whose duties include running the World Golf Village in nearby St. Augustine, said tour officials on Thursday told Golfweek representatives that advertising might be withdrawn because of the tour's discomfort over the noose issue.

Peter said approximately $50,000 in ads for the World Golf Village might be canceled, creating the possibility that other advertisers could follow suit. He described the Thursday meeting with Golfweek representatives, which had been scheduled long before the cover-image controversy erupted this week, as "awkward."

"We have an (advertising ) agreement in place, but the contract has not been signed," Peter said. "I don't know that I am comfortable going forward with it."

On local sports radio here in Baltimore, WBAL Sportsline host Steve Davis said he would be likely to boycott Golfweek in the future and encouraged others to do the same. Not sure if this will be a trend or not. The move may have people talking about the magazine, but it may not result in an increase in revenues or subscribers.

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