This NASCAR Thing is Going Too Far

Ok, so, I'm beginning to think that golf using NASCAR as a model for marketing and structure is getting to overkill. Golf Digest profiled a NASCAR rookie and how he sees parallels between golf and open-wheel racing. In the piece, the rookie says:

"It's not just a hotel room, not just a ticket--it's what hat am I going to buy, what jacket, what shirt. And if your guy wins, you go back and buy more. Golfers should be able to do the same thing. If you go to a golf tournament, you can buy a hat that has the name of the tournament or the golf course on it, but you can't buy a hat that says ‘Fred Funk.' That surprises me."

Now, there's nothing wrong with that philosophy for racing. Racing is really a team effort. Golf is more of just a solo game. Can you imagine people walking around with a Lucas Glover hat on? Me neither. But maybe that's the way to go to get fans behind golfers not named Woods, Mickelson, and Els.