Tuesday, August 5, 2008

Weekly Ratings Pain

Thomas Bonk must hate his job right now in delivering bone-shivering bad news every week to the golf fan about golf TV ratings. But, since I'm just a third party messenger, I feel ok about it.

Saturday's third round of the WGC Bridgestone Invitational had a 1.5 overnight rating for CBS and Sunday's fourth round had a 2.1. The women fared worse on ABC, with a 0.7 on Saturday and a 0.6 on Sunday at the Ricoh Women's British Open.
The Women's Open number isn't really that bad. Bridgestone looks pretty bad, though I don't have comparison numbers. I should really get that subscription to Nielsen, but I have no sponsorship nor the resources of major news operations. So it is Bonk you will get and nothing else.

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